Protkt is a skincare brand made for people who spend most of their time outdoors. To preserve the outdoors all of the products are designed to be eco-friendly and sustainable. To protect you from the outdoors and to protect the outdoors from you. The 0 + / in the logo helps to communicate that the brand is a zero-waste product. The monospaced type communicates that the brand takes its values seriously. The bright colors communicate that the brand is playful and relatable.