Kayley Sonheim


Kayley is a brooklyn based designer specializing in packaging, publication, and brand identity. Her work usually includes vibrant colors, dynamic typography, and illustration. She’s currently looking for new opportunities, full-time or freelance. 

ksonheim@gmail.com
Instagram
LinkedIn

Resume






Education
Sep 2016-
Dec 2019


Summer 2018


April 2020 Western Washington University, Bellingham, WA
Bachelor of Arts, Design, Minor, UX

Deskish.com, Berlin, Germany
Design Intern

The Design Kids Bootcamp
Design Workshop



Employment 
April 2025-
PresentCore Home, New York, NY
Graphic Designer II

  • Designs packaging for the Home & Bath department, creating original concepts and cohesive extensions across product lines.
  • Prepares accurate print-ready files with attention to dielines, materials, & manufacturing specs.
  • Applies strong production knowledge to ensure files meet buyer and industry requirements and supports product development as needed.
  • Develops trend-driven, audience-focused designs aligned with retail positioning, including concise supporting copy.


Sep 2017- Present
Freelance Designer
 
  • Designs a wide range of project types across print & digital platforms for diverse clients.
  • Collaborates with clients to conceptualize & create visuals that effectively communicate brand messaging, meeting tight deadlines to deliver high-quality results.
  • Oversees projects from concept to production, optimizing assets for print and digital.

May 2022-
March 2024Auxiliary, Seattle, WA
Graphic Designer

  • Co-founded creative collective with partner Elise Glaser with the goal of creating work inspired by childlike glee. 
  • Created & designed brand identity, website (goopygirls.com)
  • Curated annual publication showcasing photography, art, and writing from 20+ contributors.
  • Conceptualized and designed immersive editorial layouts, encouraging readers to engage with themes of play and wonder.
  • Communicated with printer and delivered print ready files to ensure the magazine was of the highest quality.

Junior Designer

  • Designed creative for a diverse set of clients that aligned to client creative briefs and direction from Art Director and Executive Creative Director. 
  • Produced work for brand identity projects, marketing materials, digital assets, UX/UI design and more.

Mar 2021-
May 2022Eco Collective, Seattle, WA
Creative Graphic Designer

  • Directed the rebranding of a personal care and wellness brand, including a complete overhaul of the visual identity, product packaging, and e-commerce platform.
  • Developed marketing campaigns, social media assets, and email drip sequences, resulting in a 20% increase in customer retention.
  • Designed and produced sustainable packaging solutions for third-party cosmetic products, working closely with manufacturers to achieve brand consistency.

Skills











Brand Identity
Publication Design
Interaction Design
Illustration
Motion Graphics
Packaging Design
Print Set-up
UX / UI Design
Multidisciplinary Collaboration
Brand Strategy
Copywriting

Tools
Adobe CC Suite
Procreate
Figma
CSM Web Builders
Shopify
Rhino
Blender
Clients
The Other Almanac
ByAva
Wizards of the Coast
Nuun
Morphe
Amazon
Costco
Good Culture
Rover
Dairy Farmers of America
Go Raw


spore.fm




Branding
Spore.fm is an electronic music similarity search engine created to help DJs discover new music that matches the style of existing songs in their library when building sets, though it can be used by anyone, regardless of their level of music knowledge, to simply find new music. I collaborated with Garrett Barber to develop an identity for Spore and apply the brand across the website interface. The name came about after Garrett described his typical music discovery process as "digging," noting that the web of connections between labels and artists felt organic and sprawling. We wanted the logo to feel reminiscent of 90s electronica aesthetics while also referencing that sense of connection. The color palette was chosen to evoke both the "digging" and mushroom themes, while nodding to the energy and excitement of dance music. I brought in graphics of organic instances of sprawling and connection as additional graphics to the brand, these are often used in the background or as supporting imagery to compositions. 

Visit spore.fm