kson design


ksonheim@gmail.com720.425.6568Resume    Instagram
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My Work

BRANDING PACKAGING MARKETING   Cake Skincare
Holistic personalized skincare with a focus on exceptional service

EDITORIAL DESIGN BRANDING The Other AlmanacA reimagining of The Old Farmer's Almanac

EDITORIAL DESIGN CREATIVE DIRECTION
MARKETING Goopy Mag
An interactive print publication based around the theme of play
MARKETING BRANDING Seattle Interactive ConferenceBringing the tech community together, hand in hand
BRANDING CREATIVE DIRECTION
Goopy GirlsA Creative Collective founded on the foundation of PLAY

MARKETING BRANDING Seattle PrideCelebrating 50 years of pride in Seattle

BRANDING PACKAGING  CREATIVE DIRECTION   MARKETING  Eco CollectiveSustainable cosmetic solutions


MARKETINGAdd3 Digital MarketingA collection of digital marketing for various clients including: Amazon, Morphe, Nuun, Rover, Costco, etc 
BRANDING PACKAGING MARKETING

Cake Skincare


At Auxiliary, I worked on branding for Cake Skincare, a holistic, personalized skincare company dedicated to exceptional service. Our goal was to elevate brand awareness and create impactful social media marketing materials. The client envisioned a brand identity that was professional, personalized, sustainable, and conveyed a sense of clean warmth and approachability.

To achieve this, we chose legible, authoritative typefaces that emphasized expertise in skincare. Hand-drawn lines added a touch of authenticity, guiding focus within layouts and enhancing the brand's genuine feel. Floral imagery subtly reinforced the company’s commitment to sustainability, reflecting its alignment with nature-friendly values.