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BRANDING MARKETING

Seattle Interactive Conference


The Seattle Interactive Conference is an annual event in Seattle where creative, marketing, and tech minds gather for two days of sought-after panel discussions, live demonstrations, product releases, and occasional celebrity speakers. Each year, they reach out to us for a brand refresh to keep the experience engaging and relevant. For this year’s rebrand, we aimed to create a visually captivating identity with an illustrative approach that underscores the importance of connection.
I developed a vibrant design where arms and hands spell out "S.I.C."—symbolizing the collaborative spirit of the tech community and the networking opportunities the conference provides. Inspired by the shift to virtual events during the pandemic, I wanted to emphasize the uniqueness of in-person gatherings and the meaningful connections they foster. To set it apart from typical "tech" aesthetics, I embraced a palette of bright, playful colors, moving away from the usual blues and grays.