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My Work
BRANDING PACKAGING MARKETING Cake Skincare
Holistic personalized skincare with a focus on exceptional service
EDITORIAL DESIGN BRANDING The Other AlmanacA reimagining of The Old Farmer's Almanac
EDITORIAL DESIGN CREATIVE DIRECTION
MARKETING Goopy Mag
An interactive print publication based around the theme of play
MARKETING BRANDING Seattle Interactive ConferenceBringing the tech community together, hand in hand
BRANDING CREATIVE DIRECTION
Goopy GirlsA Creative Collective founded on the foundation of PLAY
MARKETING BRANDING Seattle PrideCelebrating 50 years of pride in Seattle
BRANDING PACKAGING CREATIVE DIRECTION MARKETING Eco CollectiveSustainable cosmetic solutions
MARKETINGAdd3 Digital MarketingA collection of digital marketing for various clients including: Amazon, Morphe, Nuun, Rover, Costco, etc
BRANDING ART DIRECTION
WEB DESIGN PACKAGING MARKETING
Eco Collective
As the Creative Designer for Eco Collective, I led the comprehensive rebrand of their wellness product line, aligning with the company’s evolving values of bringing energy and fun into wellness routines. Under the guidance of Creative Director Genevieve Fisher, I developed a brand identity that combined retro, expressive typefaces, bright colors, and funky illustrations to help Eco Collective stand out from other sustainable brands. To emphasize the brand’s commitment to the earth, we incorporated imagery of plants and natural ingredients, balancing vibrancy with an authentic connection to sustainability. Working closely with copywriter Athena Scott and product photographer Adrienne Rosado, our team refreshed Eco Collective’s digital presence on their website and social platforms, while also revitalizing the physical identity through promotional materials and product packaging.
For one holiday sale, upper management sought a cost-effective way to enhance the appearance of existing products already packaged in basic recyclable materials. Instead of replacing inventory, I devised a flexible sticker system that worked across various product sizes, allowing us to update packaging affordably and sustainably without compromising visual appeal.
A significant challenge in designing packaging for Eco Collective was achieving fully sustainable, compostable packaging. I conducted extensive research into cosmetic manufacturing options and discovered that custom compostable packaging within a small business budget was nearly impossible. Ultimately, we sourced custom compostable paper tubes for certain products and opted for recyclable glass jars for others, aligning our packaging choices with Eco Collective’s sustainability goals as closely as possible.