ksonheim@gmail.com720.425.6568Resume    Instagram
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My Work

BRANDING PACKAGING MARKETING   Cake Skincare
Holistic personalized skincare with a focus on exceptional service

EDITORIAL DESIGN BRANDING
 CREATIVE DIRECTION
     The Other Almanac
A reimagining of The Old Farmer's Almanac

EDITORIAL DESIGN CREATIVE DIRECTION
MARKETING Goopy Mag
An interactive print publication based around the theme of play


BRANDING ILLUSTRATION CREATIVE DIRECTION Beach Vacation
Merchandise designs for their 2024 Westcoast Tour 

MARKETING BRANDING Seattle Interactive ConferenceBringing the tech community together, hand in hand

BRANDING CREATIVE DIRECTION
Goopy GirlsA Creative Collective founded on the foundation of PLAY

MARKETING BRANDING Seattle PrideCelebrating 50 years of pride in Seattle

BRANDING PACKAGING  CREATIVE DIRECTION   MARKETING Eco CollectiveSustainable cosmetic solutions


EDITORIAL DESIGN CREATIVE DIRECTION
Porn Technology
A printed deep dive on how porn advances our modern tech


MARKETINGAdd3 Digital MarketingA collection of digital marketing for various clients including: Amazon, Morphe, Nuun, Rover, Costco, etc 
Hi I’m Kayley, I’m a graphic designer that specializes in editorial design, packaging, and branding. My work often utilizes bright colors, dynamic typography and illustrative integration. I’m currently freelancing and open new projects. 

I’m a rainbow-haired creative who is playfully unpredictable, a multi-disciplinary, and a print enthusiast. I co-founded Goopy Girls Creative Collective and I’m the Creative Director of Goopy Mag, an interactive print publication centered around the idea of playing as an adult. I believe that the key to a successful creative process is coming to a project with a childlike curiosity. 

EXPERIENCE

Sep 2017-
Present
Kson Design | Freelance Graphic Designer
Graphic Designer
  • Creates visual and graphic designs, manages client proposals & contracts, develops concepts, and oversees project completion.
  • Has delivered successful work in many areas including branding, marketing, publication, merchandise, UX/UI, and promotional materials for clients in various industries.

Feb 2022-
Present
Goopy Girls, Seattle, WA
Creative Director
  • Co-founded creative collective with partner Elise Glaser with the goal of creating work inspired by playfulness & childlike glee. 
  • Created & designed brand identity, website (goopygirls.com)
  • Curated annual publication showcasing photography, art, and writing from 20+ contributors.
  • Conceptualized and designed immersive editorial layouts, encouraging readers to engage with themes of play and wonder.
  • Communicated with printer and delivered print ready files to ensure the magazine was of the highest quality.

May 2022-
Present
The Other Almanac
Editorial Designer
  • Designed the entire layout for a sustainable living publication, focusing on integrating photography, typography, and illustration to tell compelling visual stories.
  • Developed a cohesive brand identity, creating graphics and illustrations to support editorial content.
  • Designed the layout for three editions.
  • Worked closely with editors and contributors to refine content and ensure a unified visual and editorial voice.

Aug 2023-
March 2024

 Auxiliary, Seattle, WA
Graphic Designer
  • Lead and execute multifaceted creative projects, encompassing brand identity, marketing materials, digital assets, UX/UI design and more.
  • Instrumental in elevating client campaigns, demonstrating a refined balance of creativity and design expertise within a collaborative team framework.
  • Key clients: Rover, Costco, Nuun Hydration, Morphe, Wizards of the Coast.
May 2022-
Aug 2023
Auxiliary, Seattle, WA
Junior Designer
  • Designed creative for a diverse set of clients that aligned to client creative briefs and direction from Art Director and Executive Creative Director. 
  • Produced work for brand identity projects, marketing materials, digital assets, UX/UI design and more.

Mar 2021-
May 2022
Eco Collective, Seattle, WA
Creative Graphic Designer
  • Directed the rebranding of a personal care and wellness brand, including a complete overhaul of the visual identity, product packaging, and e-commerce platform.
  • Developed marketing campaigns, social media assets, and email drip sequences, resulting in a 20% increase in customer retention.
  • Designed and produced sustainable packaging solutions for third-party cosmetic products, working closely with manufacturers to achieve brand consistency.
EDUCATION
Sep 2016-
Dec 2019

Summer
2018

April
2020
Western Washington University, Bellingham, WA
Bachelor of Arts, Design, Minor, UX

Deskish.com, Berlin, Germany
Design Intern

The Design Kids Bootcamp
Design Workshop
Clients
Wizards of the Coast, Nuun, Morphe, Amazon, Costco, Good Culture, Rover, Dairy Farmers of America, Go Raw
Skills
Brand Identity • Publication Design • Interaction Design • Illustration • Motion Graphics • Packaging Design • UX / UI • Design • Multidisciplinary Collaboration • Brand Strategy • Copywriting • Marketing Strategy
Tools
Adobe CC Suite • Procreate • Figma • CSM Web Builders • Shopify • Canva • Rhino • Blender • Wix • Squarespace